About RedSeal.Marketing
We publish research-backed marketing guides, tools, and playbooks designed specifically for Canadian skilled trades businesses. No generic advice. No fluff. Just what works.
Our Mission: Make World-Class Marketing Education Free for Every Trades Business
RedSeal.Marketing started with a realization: the vast majority of marketing advice available to trades business owners is either too generic to be useful or designed to sell expensive agency services.
We saw electricians reading SEO guides written for e-commerce stores. Plumbers watching YouTube videos about Facebook ads for fashion brands. HVAC contractors paying consultants for advice that had nothing to do with the realities of running a trades business in Canada.
So we decided to build the resource we wished already existed — a comprehensive library of marketing guides, tools, calculators, and templates built specifically for Canadian skilled trades. Every piece of content is researched, written, and reviewed with the trades business owner in mind.
We believe that better marketing information creates stronger trades businesses — and stronger trades businesses build better communities.
Published Guides
Free Tools
Topics Covered
Always
Our Editorial Principles
Six commitments that govern every guide, tool, and resource we publish.
Trades-Specific Research
Every guide and tool is built on research into Canadian trades markets, not generic marketing theory. We study what actually works for electricians, plumbers, HVAC contractors, and every Red Seal trade.
Evidence-Based Recommendations
We cite real data, real campaign results, and real market research. If we recommend a strategy, we can show you the evidence that it works — including the caveats and edge cases.
Practical, Not Theoretical
No jargon, no fluff, no "thought leadership." Every guide includes actionable steps you can implement today — checklists, templates, scripts, and worksheets.
Regularly Updated
Marketing platforms, algorithms, and best practices change constantly. We review and update every guide at least quarterly so you are never working from outdated advice.
Built for Canadian Markets
Canadian trades face unique challenges — interprovincial regulations, seasonal demand, vast service areas, and distinct competitive dynamics. Our content reflects that reality.
Free and Accessible
All guides, tools, calculators, and templates are free. No paywalls, no email gates, no upsells. We believe better marketing education makes the entire trades ecosystem stronger.
Who We Are
A small team of marketers, researchers, and trade industry advisors committed to raising the quality of marketing education available to Canadian trades businesses.
Ali Sedighi
Founder & Marketing Strategist
Digital marketing veteran with 15+ years of experience building growth systems for service businesses across Canada.
RedSeals.ca Research Team
Market Research & Data
Continuous research into Canadian trades marketing trends, competitive landscapes, and platform algorithm changes.
Trade Industry Advisors
Subject Matter Experts
Working tradespeople and contractors who review every guide for accuracy and practical relevance.
Have a Topic You Want Covered?
We are building this library based on what trades business owners actually need. If there is a topic you want us to research and write about, send us a note.