Calculators
Free interactive calculators designed for Canadian trades businesses. Make data-driven decisions about your marketing spend, lead value, and growth investments — no spreadsheets required.
Marketing Budget Calculator
Determine the right marketing spend for your trade business based on revenue, growth goals, and industry benchmarks. Get a recommended monthly budget broken down by channel.
Use CalculatorLead Value Calculator
Calculate exactly how much each lead is worth to your business based on close rate, average job value, and lifetime customer value. Know what you can afford to spend per lead.
Use CalculatorSEO ROI Calculator
Estimate the return on investment from local SEO efforts. Project additional leads, booked jobs, and revenue based on ranking improvements in your service area.
Use CalculatorQuote Recovery Calculator
See how much revenue you are leaving on the table by not following up on outstanding quotes. Estimate the impact of implementing a systematic follow-up process.
Use CalculatorReview Impact Calculator
Quantify the business impact of improving your review profile. Estimate additional leads and revenue from moving from a 3-star to a 4.5-star average rating.
Use CalculatorAd Spend Optimiser
Optimise your Google Ads and Meta ad budgets across campaigns. Find the ideal allocation between search, display, local services, and retargeting for your market.
Use CalculatorData-Driven Decisions for Your Trade Business
Every calculator is built on real Canadian trades market data and updated quarterly. Results are based on industry benchmarks but should be adjusted for your specific market, trade, and business stage. Use them as planning tools — not guarantees.
Need a Calculator We Have Not Built Yet?
We are adding new calculators based on requests from trades business owners. Let us know what would help you make better decisions.