Research Reports
Data-driven research on Canadian skilled trades marketing. We analyse search trends, consumer behaviour, competitive landscapes, and platform performance to produce actionable insights for trades business owners.
Latest Research
All research is free to download. Each report includes methodology, raw data where available, and practical recommendations.
Canadian Trades Marketing Benchmark Report 2025
Comprehensive analysis of marketing spend, channel performance, and lead generation metrics across electrical, plumbing, HVAC, and general contracting businesses in Canada.
Download ReportLocal Search Behaviour in Home Services
How Canadians search for trades services — device preference, query patterns, click-through rates, and the impact of Google Business Profile on purchase decisions.
Download ReportConsumer Trust Signals in Trades Selection
What factors influence homeowner decisions when choosing a contractor? Research on reviews, certifications, response times, and brand presentation.
Download ReportSeasonal Demand Patterns for Canadian Trades
Monthly search volume analysis across major trades categories. Understand when demand peaks in your market and how to align marketing spend accordingly.
Download ReportMethodology & Transparency
Our research combines anonymised aggregated data from the RedSeal.Digital platform, public search trend analysis, consumer surveys conducted by our research team, and competitive analysis across Canadian markets. We disclose our methodology in every report so you can evaluate the findings with full context.
Have a Research Topic to Suggest?
We are always looking for research questions that matter to trades business owners. Send us your suggestion.